CFAO Mobility Kenya, in partnership with the National Transport and Safety Authority (NTSA), the Kenya Police Service Traffic Department, the Kenya Scouts Association (KSA) and First Step Road Safety Initiatives, has launched a new school-based road safety education programme aimed at equipping learners with practical knowledge and skills to stay safe on Kenya’s roads.
The initiative seeks to promote safer road-use behaviour among children by equipping Scouts leaders, teachers, school transport personnel and other key stakeholders with structured training and engaging, competency-based road safety materials.
The programme will also support participation in the annual Scouts Road Safety Badge competitions, helping reinforce road safety awareness and responsible behaviour among young people from an early age.
Building a Culture of Road Safety in Schools
Through the programme, Kenya Scouts leaders in schools will receive the knowledge, skills and resources needed to champion road safety education within their schools and wider communities.
The training will extend beyond Scouts leaders to include teachers, Scout patrons, school transport personnel and other stakeholders who have a direct role in protecting learners and promoting safer journeys to and from school.
Speaking about the initiative, Arvinder Reel, Managing Director of CFAO Mobility Kenya, said road safety education can play a critical role in creating lasting behavioural change.
“Road safety is a shared responsibility, and education is one of the most effective ways of creating lasting behavioural change.”
He said the programme would provide Scouts leaders, teachers and school communities with the tools needed to promote responsible road use and help develop a culture of safety that extends from schools to families and communities.
Partnership Brings Together Key Road Safety Stakeholders
The programme brings together government agencies, road safety organisations and the education and scouting community to strengthen road safety awareness among schoolchildren.
The National Transport and Safety Authority (NTSA), Kenya Police Service Traffic Department, Kenya Scouts Association and other relevant stakeholders will provide technical expertise, enforcement perspectives and practical guidance to support the programme.
The multi-stakeholder approach recognises that reducing road traffic injuries requires coordinated action across government, schools, communities and the private sector.
Programme to Begin in Nairobi Schools
The first phase of the road safety education programme will focus on schools in Nairobi, with plans to expand the initiative to other parts of Kenya.
Schools scheduled to participate include Upper Hill School, Bidii Primary School, Utawala Academy, Highway Secondary School and Ruaraka Academy, among others.
The programme is designed to give learners practical road safety knowledge while empowering adults working within schools to continue reinforcing safe road-use practices.
Road Safety Education Can Help Save Lives
Speaking at the launch, George A. Ayienda, Chief Executive Officer of First Step Road Safety Initiatives, emphasised the importance of collective action in addressing road crashes in Kenya.
He noted that building a culture of responsible road use requires collaboration among different sectors and stronger efforts to improve road safety awareness and encourage responsible behaviour.
According to NTSA, more than 4,000 people lose their lives in road crashes in Kenya each year. NTSA data cited in the programme shows that Kenya recorded 4,458 road crashes in 2025, compared with 4,311 in 2024, representing a 3.4% increase.
The figures highlight the importance of strengthening road safety education, particularly among young people who are among the most vulnerable road users.
Empowering the Next Generation of Responsible Road Users
By bringing road safety education directly into schools, CFAO Mobility Kenya and its partners aim to help young people develop responsible road-use habits that can influence their families and communities.
The involvement of the Kenya Scouts Association provides an additional platform for reaching learners through leadership, community service and life-skills programmes.
As the initiative expands beyond Nairobi, the programme is expected to provide more schools and communities across Kenya with access to structured road safety education.
The launch marks another step toward creating safer roads in Kenya by empowering learners with knowledge, strengthening school-based safety programmes and encouraging communities to make road safety a shared responsibility.
